![]() We know not every team has someone in-house who can (or has time to) whip up a slick, shareable ebook design. A professional and functional design makes the copy more readable to your audience, thus making it more likely that they’ll refer back to it and maybe even share it with a friend. While every step of creating an ebook is critical, a substantial step of the ebook development process is creating a design that helps tell the story in the copy. WP Forms reports that ebooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them.Īdding ebooks to your content archive can be a worthwhile effort, but it’ll take work. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. That's why it's so important to create valuable content people want to download, and then package it in a way that's visually appealing to your readers.
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